Whether you're family is growing and need more space or choosing to move to a new city, selling a home is something most families encounter sooner or later. Putting your home on the market can be stressful, especially when you're on a time crunch. We want to help reduce that stress for you so below are a list of tips to help make your home as desirable as possible when it's on the market.
Spruce Up and Depersonalize
First impressions are crucial to potential buyers. When readying your home to be shown, you should focus on:
- Boosting curb appeal. Your home should be inviting, and to achieve this, it’s beneficial to plant flowers, lay mulch, keep the grass mowed, paint the front door and/or shutters, etc. Prospective buyers may make snap judgments, and you don’t want them to veto your home due to an unkempt exterior.
- Touching up the interior. From the same vein, tackling small projects to improve the look of your home’s interior can greatly increase a buyer’s interest. Make sure that you’re not taking on massive fixes, though, as you often won’t get a proper return on your investment. Stick to new coats of paint, more appealing throw pillows and blankets, new cabinet and door handles, repairing any leaks or broken aspects of the home, and the like.
- Tidiness and de-cluttering. It’s a best practice to ensure that your home is always ready to be shown. Buyers can emerge at any time and want to see your home right away. Keep your home clean, put away your pet’s things such as food dishes, and declutter cabinets and closets. Potential buyers can get turned off when they see homes riddled with dog hair or the eyesore that is a litter box in the laundry room, for example. Remove those items when a potential buyer is touring. Conversely, buyers love homes with ample space. Keeping closets and cabinets half full can trick buyers into believing the home has more space than it actually does. Put half your things in storage and make sure these spaces are neat in order to get buyers excited.
- When shopping for a home, buyers want to be able to picture themselves living in it. Doing so is rather difficult with pictures of another family plastered all over walls and end tables. Go ahead and pack up family photos and other personal keepsakes and stage your home for the potential buyers.
If you’re curious to find out whether you’ve made too many changes or not enough, you can hire a home stager in order to see that your home’s presentation is optimal.
Make Sure The Price Is Right
Some sellers prefer to start with a high price, thinking that they can come on down if the home isn’t attracting attention. This can be risky: The first month a home is on the market is when it will see the most action, and you could end up turning away potential buyers with a too-high asking price.
A better strategy is to step back and honestly evaluate the home and its value – it’s not a bad idea to hire an appraiser. It will cost you between $250 and $400, but it could be worth it to make sure you don’t price your place too high or too low. There’s going to be an appraisal at some point anyway to please the buyer’s lender, and you’re likely not going to fool anyone with an inflated price.
Find The Right Agent
You want to make sure that you’ve found an agent that’s on top of everything – knows the market, what prospective buyers are looking for, and the benefits of choosing your home and neighborhood. A technologically advanced agent will be your best bet to sell your home as he or she can employ many tools and constantly monitor local listings.
Know The Market
Be vigilant about other listings in the area and the asking prices to make sure your home is a worthy adversary. It’s also wise to know how your home’s condition stacks up against the competition.
Buyers want to believe they’re getting the best possible deal on a home, so set your asking price similarly to equivalent homes in the city in order to increase interest. Attend open houses to scope out the local market.
Promote Your Home
These days, many homebuyers start their searches online, and you want to be sure that your home is presented well. Take high quality, aesthetically pleasing photographs of your home, neighborhood, and surrounding areas. Quick photos taken on a smart phone may not always portray your home the same way a highly rated camera can. Plus, sharing information about the neighborhood and close-by dining, shopping, recreation, and schools will attract potential buyers.
To ensure you’re reaching a wide audience, share your home’s listing across social media platforms. Post about your home on your profile and ask friends who live in the area to share the posting. Do everything in your power to spread the word and increase the number of people interested in your home.